Applications Open • Next Cohort

The Education
behind the life.

SLU is a community of women focused on confidence, etiquette, self development and lifestyle refinement to meet successful & generous partners.

Start your admissions profile

Now accepting free applications · Soft Life U App Launch Waitlist

A more intentional, elegant you is possible.

9:41

Today's Curation

Marcus, 36

Atlanta, GA

Verified

Building something lasting. Family-minded and done with games.

  • Identity verified
  • Background reviewed
  • Eligibility confirmed

7

Schools

26

Weeks

Soft Life

Memberships

Choose Your Path

View all schools →

Membership

Soft Life
All Access

Go deeper. A more intentional life awaits you.

Apply to Join the Waitlist

$49.99/month

  • Soft Life U Rewards Program
  • Access to All 7 Schools
  • Exclusive Content
  • Live Workshops
  • Supportive Community

Tools Needed for the Soft Life

View all tools →

Membership Levels

Choose Your Level

Begin where you are. Every level builds on the one before it, up to the application-only Privé experience.

Soft Life Entry Level

$9.99/ mo

Monthly billing only

Your starting level

  • First Welcome lesson only
  • Daily Soft Life tips
  • Private Discord
  • Soft Life U Rewards Program
  • Crest handkerchief
Learn More

Soft Life All Access

$49.99/ mo

or $479.90/year

Includes Entry Level, plus

  • Soft Life U Rewards Program
  • Full Soft Life U curriculum
  • Weekly webinars
  • Weekly private events
  • Selected live events
  • Handkerchief and T-shirt
Learn More

Soft Life VIP

$99.99/ mo

or $899.88/year

Includes All Access, plus

  • Soft Life U Rewards Program
  • Private group chats
  • Limited matches
  • Exclusive live events
  • Handkerchief, T-shirt and sweatshirt
Learn More

Soft Life Privé

By application

$3,000 enrollment + $499.99/month

Includes every previous level, plus

  • Soft Life U Rewards Program
  • Skips the curriculum
  • Immediate matchmaking after onboarding and vetting
  • 1-on-1 support
  • All merch, including the hat
Learn More

The Soft Life, Everywhere

Travel with confidence.

Included with every membership

SLU Rewards

Real member savings on dining, hotels, travel, shopping, beauty and wellness, entertainment and more — phone-first, searchable and easy to redeem. No separate fee and no separate signup.

Learn More
  • Dining
  • Hotels & Travel
  • Shopping
  • Beauty & Wellness
  • Fitness
  • Family & Kids

Offers, availability and savings vary by location and merchant participation.

Watch

The Soft Life, in Her Words

A glimpse of the confidence, polish and ease our community is built on. Press play when you're ready — sound stays off until you turn it on.

Explore Memberships
Soft Life U SLU 1986 monogram

The Seven Schools

An elevated education in personal refinement, social intelligence, relationship discernment and intentional living.

Admission Requirement • Women 18+

Admissions begins
with your profile.

Complete a detailed profile so our admissions team can understand your goals, lifestyle, standards and readiness.

  • About You
  • Goals
  • Lifestyle
  • Standards
  • Readiness

Stage One

Soft Life All Access

$49.99 / month

Start Your Application

The Outcome

A Life of Intentional
Freedom & Alignment

We don't just teach success. We prepare you to live it—with elegance, ease and purpose.

Soft Life U alumna in a red ski suit on an alpine mountain terrace

After Conferral

Matchmaking and introductions begin.

After conferral, graduates may enter a private, members-only experience with curated introductions and private events with vetted, relationship-minded gentlemen.

Discover Society Standard
9:41SLU

Discover

Vetted • Approved • Verified

Marcus, 36

Atlanta, GA

Relationship-minded. Identity verified by the Registry.

Pass
Introduce

The Gentlemen's Registry

A separate application. Identity and eligibility vetting. A considered standard.

Learn About the Registry
Soft Life U alumna at an evening city terrace

Soft Life U Campus Shop

Wear the Standard.

The skills behind the soft life.

Shop the Collection →